With more than 2 decades of solid experience in building customer- centric capabilities and culture from the beginning phase  to large scale financial services operations, Iris Yacat is one of the leading CX professionals in the Philippines today. 

She is a strong believer of empowered teams that learn and grow together through theories and practical application of concepts through experiments. She has consistently applied this philosophy as she led functions in customer service operations, business process management and automation, data and analytics and various strategic initiatives. 

In her current role as the Chief Operations Officer and Chief Customer Experience Officer at UBX, Iris leads functions that has successfully grown the customer base thru multichannel acquisition, expanded services to 24/7, built data and analytics to enable insights into customers and operations, and built teams and processes to improve customer engagement. 

UBX is the Philippines’ leading open finance platform that provides more opportunities and access to individuals, communities, businesses and government.