Elevating the Customer Experience Paradigm in the Digital Landscape

Rowena Zamora

Rowie Zamora is the Chief Strategy Officer of GCash, the #1 Finance Super App in the Philippines. As Chief Strategy Officer and Chief-of-Staff to the CEO, she leads the team in identifying & executing on its top priorities, and how best to deliver on its purpose of Finance for All.

Prior to joining GCash, she was part of the Office of Strategy Management & Customer Experience at Globe Telecom. Before Globe, Rowie took on several leadership positions for Accenture in the Philippines and in Singapore.

She also joined the Public Sector as Assistant to the Department of Social Welfare and Development Secretary, and as Public Sector Head at Ayala Foundation.

Rowie earned her Bachelor’s Degree from Ateneo de Manila University, and completed post-graduate studies at the National University of Singapore, and London School of Economics & Political Science.

2024 Speakers and Facilitators

Cathy Santamaria

Chief Customer and Marketing Officer

Bank of the Philippine Islands

Iris Yacat

Chief Operations Officer and Chief Customer Experience Officer


Aaron Dela Paz

Chief Experience & Operations Officer

AllCard Inc.

Venn Jude ‘VJ’ Francisco

Chief Experience Officer

Metro Pacific Tollways Corporation

Lionel Gacad

Chief Experience Officer

GoTyme Bank

Gino Riola

Chief Marketing and Sustainability Officer

Allianz PNB Life Insurance Inc.

Rowena Zamora

Chief Strategy Officer

GCash (Mynt - Globe Fintech Innovations, Inc.)

Rey Lugtu

Chief Executive Officer

The Hungry Workhorse

Ley Tapang-Garcia

Vice President and Head of Customer Experience and Analytics

PLDT Global Corporation

Abigail Ho-Torres

Assistant Vice President - Head, Customer Experience

Maynilad Water Services

Sam Tolentino

Head of Training, Quality & VOC – CESG

UnionBank of the Philippines

Paul Velasquez

Head of Customer Experience Management Operations

GCash (Mynt - Globe Fintech Innovations, Inc.)

Coleen Calapis

Head, CX Solutions Delivery

Aboitiz Power

Glenn Ong

Director, Customer Experience

Cebu Pacific Air

Lester San Antonio

Director of Business Development SEA


Eric Loh

Customer Experience Specialist, Asia